Driving sales and business growth through strategic marketing

jigsaw2 fennonmcrae is a unique Scottish-based marketing strategy company that provides marketing expertise when you need it. Founding partners Paul Fennon and Scot McRae are two of Scotland’s leading marketing experts.

Similar to a part time Finance Director, we help ambitious, fast growing companies that need an experienced senior marketing resource without the expense or difficulty of appointing a full time Marketing Director.

Clients typically engage with fennonmcrae for;

- Marketing that effectively drives Sales
- Better Marketing ROI
- Growing Business and Brand value
- Easy, cost effective solution

We focus on working closely with the senior management team for a specified period to create a marketing platform that drives more sales and grows the value of your business. Our aim is to deliver better marketing ROI with an easy to engage and effective solution closely aligned to your business plan and future vision. Read More…



First impressions count

First impressions count. Good or bad they take just a few seconds for the brain to formulate and take a long time to unravel or correct if you are fortunate enough to get the chance.
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Positioning for Category Leadership

Information overload is the price we pay for a connected economy. The average human being is exposed to an average of 30,000 commercial messages a day…
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Building Brand Value

It is acknowledged that the value of your brand is crystallised at the point of exit, acquisition or flotation. At this point the value of your brand will represent 80% of your company’s value.
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The Marketing Dilemma

The majority of organisations view marketing as a resource that provides tactical sales tools and is a necessary but discretionary cost. This view is underpinned by the fact that marketing is managed in most organisations by operational staff…
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Marketing vs Direct Selling

Broadband internet is now approaching everything that was promised a decade ago. Lines of communication are shorter and the flow of information across the globe is constant. What this means for marketing is that the internet has made products and services accessible and more visible than ever before…
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Marketing ROI

At fennonmcrae we believe that marketing is a management investment tool and not a cost. Like all investments you need a return and you need to manage and minimise risk. Consequently we believe that your investment and return on marketing must be measurable and tangible…
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